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I think a big part of such series gaining so much popularity is the role-playable aspect to them. Like in Naruto, you're a ninja. Bleach you're a ... person with a big sword? (HAHA I don't know, I dropped it). One Piece, you're a pirate.
I think if you just vary the context (like ninja, pirate, etc) but recycle the overall plot (train, boss, power-up, another boss, train, etc) people are still gonna like it :P
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