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I think getting upset about the comparison with WoW is unwarranted. WoW must have done something right in order to be as successful as they are. And unfortunately, since there are no other game that comes close in comparison to WoW (in terms of gameplay and whatnot), WoW becomes the measuring stick for every game out there, at least until one that beats it. Also, considering that almost every gamer out there have at least heard of WoW, if not at least played it, I'm not surprised that they decided to mention its name. Whether we like it or not, WoW will always be the measuring stick for every game out there until something new comes along. AoC and WAR (even though it have not been thoroughly reviewed yet) have been compared to WoW, I'm not sure why anyone would expect anything different for Aion.
Was it a great idea to mention WoW? It's really difficult to say since some people are turned off by the comparison, but for the most part, many people liked some aspects of WoW, just not so much the community or the path the devs decided to take. But I doubt many people expect Aion to be a WoW-clone, because if it was, there would be no point in playing it.
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