^that was a long descriptive post
but all i have to say is
1) some kind of alignment. I'm not sure if there is any kind of PK option which is always fun. If you pk people of your own race you become evil (;...
If you kill pkers or maybe help some1 who is dying in combat if they request it you become good (=^_^=).
This is a common thing but maybe some element of it could be used *shrug*
2) rewards should be something fun but not really totally amazing stats wise. They should be like event items that you can wear to be like :look at me I have this cool reward item!: while it doesn't do anything special in combat. I think if reward items were that useful people would compete too much for them.