[Elyhaym]

It's funny..
I don't even view WoW as a grind, but then again.. I have only one lvl 70 character.
Never got into the whole alt thing, sure they're fun when you feel like a change, but for
me, the object of the game was to be the best I could be with my class.

As for the leveling process itself, I found it rather entertaining tbh.
The only drawback is that it's only really fun the first time around, when everything is new and exciting.
It's on your second or third char it becomes a grind, when you know what to do, what to kill, how to kill it etc etc.
That's prolly also why I haven't bothered lvling any of my alts to 70, even with the new patch.
It's simply not entertaining. However, I also realize there's no way to remedy that boredom.