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The only way you can keep things like this from or at least reduce it is by setting up the game to where it makes buying gold not worth it. A big way to do that is by having binding equipment and having the best equipment in game only available by earning it through some means other than buying it.
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QFT and end of debate . The
only reason you have bots and goldsellers is because there is a
demand for that gold being purchasable. Take away the demand and it ends or is a mere trickle . Banning, IP blocking, ingame monitoring etc.
does not work because it does nothing about the demand side and only tackles the supply side of the issue .