I think Square-Enix does this right with FFXI. They simply perform mass bannings/temporary suspensions of people who have violated the terms of service. They don't just ban those selling gold, they ban those buying it. In February they banned 5600 accounts and temporarily suspended 1270 accounts. 1210 of the accounts were because of RMT in gil and item sales, though there were other categories involving RMT that lead to bannings (see the link below for more detailed info). While this certainly doesn't put an end to RMT and botting, it reduces it. You'll have people more hesitant to purchase gold, and you'd never see the level of problems in FFXI that you did in WoW for a while. I remember having to download an add-on that filtered my incoming tells so I wouldn't recieve gold seller ads every 3 minutes. You can't argue that gold selling doesn't affect those who choose not to buy gold when something like that becomes the case.
Source for the above numbers:
Accounts Banned (and other info) Feb whatever! - Final Fantasy XI :: Dreams in Vana'diel :: Community
Quote:
Originally Posted by Calindor
i never called myself a fair or competetive gamer. If RMT is a part of aion, me buying or refusing to buy isnt going to change anything. I've never even really considered the games i played to have getting gear/money as a competetive feat (except in end-game L2, because you really need a clan to get that gear, you cant buy it...or atleast not back when i played retail). Winning pvp's and raid bosses was the competition...not farming some money.
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Well that's just the thing. If there is anything in the Terms of Service/User Agreement against RMT, which nearly every MMO has, it isn't a part of the game. It is a bannable offense that you have made an agreement with the company (in this case NCSoft) not to partake in. I honestly hope Aion GMs take an active role in enforcing the ToS/UA.