so 2012 was the year of hope for mmo’s. the year in which we hoped we would see some innovation among blockbuster “AAA” big name big IP big studio mmo’s.
and yet many of the people i talk to and or play with feel 2012 was generally a big let down. like the mmo’s that launched during 2012,(or shortly before) the realities of the mmo’s we were looking forward failed to live up to their hype.
let’s take a look at what we learned(or are choosing to ignore):
you cannot support a $15 dollar sub with the wow clone model for long, no matter how big your IP is or how quality your story telling is(swtor, tsw).
you can have a great leveling experience, but if you switch over to dungeon/raid/instanced pvp grinding at level cap, you are not going to retain players. (swtor,tsw, maybe gw2)
calling yoru cash shop cosmetic adn convenience only and effo not pay2win when it’s pay 2 win in the original sense of the term in every way, is not going to fool players for long.(gw2)
yoru economy is not any more real than other game economies just because you have legitimized first party RMT. (eve, gw2, (non mmo) d3)
dev written story driven narratives for mmo’s doesn’t work well, and is hard to maintain a reasonable level of post launch content creation with to retain players that are playing the game for that reason.(swtor, tsw, gw2)
don’t oversell and under deliver(is this really something that we should not have known for years and decades already?)(swtor, gw2)
don’t say you are going to compete with/against/overtake/kill wow.you aren’t.(swtor, gw2)
swtor’s f2p model vs tsw’s hybrid b2p model vs gw2’s b2p model. - if you peanlize free players for doignyou and yoru paying players a service by populating yoru servers, then people won’t bother with your game, let alone pay for it. if you don’t put quality cosmetics in your cash shop, people won’t spend money on your game, if you price your boosters too high people aren’t going to buy them. if you sell your cash shop as an investment then remove the investment properties of your cash shop, expect masss refund request and BBB and FTC reports. if you have lockboxes in your game, expect to get nyerk on for it.
your game is not goign to succeed by copying wow’s endgame model where every other game has failed utterly that has copied wow’s endgame model, so stop copying wow’s endgame model, and even better don’t sell your game as being anything but wow’s endgame model then switch to wow’s endgame model.
(swtor, tsw, gw2 ascended)
don’t sell your game as being play your way or anti grind/grind free when there’s a very specific methodology for progressing in your game and teh endgame is nothing but endless unrewarding grind. (gw2, tsw)
when you pay youtuber mommy vloggers to promote yoru game, realize that just as many people if not more are going to resent you for bringing them on than you will poetentially gain in customers. it’s even more negative when you pay someone who is incompetent and has a vocal bias against the genre of your game. (tsw, ps2)
treat yoru customers/players with respect, as equals, and as fellow human beings. no matter how much you promote your community as being some kind of utopia, if you rule that community with an ironfist, you will not have a pleasant community. prove youa re also a gamer and a fellow netizen by posting and communicating and acting like it, as opposed to the steretyipcal mid aughts modpowertrip forum staff we all remember vividly.(swtor, tera, gw2)
NDA player testing doesn’t help anyone. least of all your game or the devs. the people you keep inviting only use it as braggign rights to tease their guild members and random internet strangerss, and to recruit more players to their guilds. while giving you poro quality feedback that you people keep listening to and setting course for utter failure. ofc it’s your own fault for listening to players that tell you to follow models which have an extremely high failure rate.(everygame this year)
yet again it was not hte year of the linux desktop.
if your game has mass pvp, it’s probably not a good idea to have half or more of the players that should be on screen instead be invisible.(gw2)
action rpg or real action combat is extremely dull, and not at all new. stop pretending it’s all that interesting. we’re talking about a combat style which has been around since the 90s on consoles. (tera)
wow vanilla style questing is boring as nyerk, even if you dress it up with voice over cutscenes. (swtor)
the token hot gamer girl dev making an ass out of herself on your dev vlogs thing is getting old people. (every ncsoft game since anet took over the western division)
you can throw 100million dollars at a project but if you hand it off to mythic you are gonna have a bad time. (swtor says hi)
no one is buying into what your employees/guerilla marketting team keeps posting on youtube/4chan/facebook/reddit/fansites.
if you are going to promote the game as having a felshed out and expansive cosmetic system that is tied into endgame, then nyerking put it in and flesh it out prior to launch. don’t half ass it then remove it at endgame then switch gears away from it. and give us some nyerking variety in looks. or better yet, take a look at how tsw handled cosmetics and copy pasta that if you’re going to copy pasta nyerk.(swtor, gw2)
cash shop currencies that are not a 1:1 numerical ratio, combined with cash hop items that are designed to leave you with a balance are disrecptful to your players adn their gaming dollars. nyerk off with that nyerk already. better yet take a hint from valve’s steam wallet here.(swtor, tsw gw2)
not putting yoru game on steam only hurts you. and don’t act like the reason is because steam is evil. only luddites are going to believe that nyerk.(swtor, tsw, gw2)
don’t promote yourself as being in the same league as valve while acting like EA.(gw2)
if you’re not going to offer a competitive prodcut at $15, try a more competitive price like $10. dry humping that $15 figure isn’t doing devs pubs or the model any favours for what you guys have been offering at that price vs your comeptition.
mmo gamers don’t watch the kind of tv that has ads. stop wasting your money on that nyerk.(swtor)
and the number one lesson we failed to learn in 2012 is
factions are bad. for players, for communities, for your game. nyerk off with your factions.(swtor, tsw, maybe gw2)
This post has been edited by dirtyklingon: 25 January 2013 - 07:56 PM